With the division that's going on in our country, this campaign goal is to remind Americans that we can still be united regardless of our differences by focusing our attention to what matters most in our community.
FX • Sleep Like a Vamp
For all the fans out there who enjoys this mockumentary FX show, What We Do in the Shadows is partnering up with IKEA to give your mundane night lives a taste of what it's like to 'sleep' like a vampire.
BK • King's Carriage
Burger King wants to get consumers ages 18-24 to ditch their competitors by using digital coupons. So Burger King is calling on users to battle for the king in this experiential campaign through Waze app that uses digital coupons as a reward system.
Amazon • Care Packages
Life happens and Amazon is here to connect you and your loved ones. Introducing a Care Package list from Amazon, an easier way to show you care even when you're not around. The list is catered according to life events like break-ups, lay-offs, or even just a bad day.
Lay's wants to become more relevant as a brand; though the Lay's brand has been around over 80 years, it lacks a clear or strong identity/voice in popular culture. So we decided to dip Lay's in pop culture to give the brand a fresh new personality and make it relevant in a whole new way to consumers.
Spotify • Carchella
Spotify wants drivers everywhere to ditch their radios and download the Spotify app. So we’ve designed a campaign to change driving culture by downloading Spotify and tuning in to Carchella through your My Daily Drive Playlist.
Airheads • Truth or Dare
Airheads are stupid fun. So we are inviting people to have stupid fun with the stupidest fun game ever: Truth or Dare.
Monster.com • First Impression
Monster.com, a job portal site, is promoting its feature that other competitors don't have: review and fine-tune your resume (for prospective employee) and job application (for employer) because they know—first impression is everything.