With the division that's going on in our country, this campaign goal is to remind Americans that we can still be united regardless of our differences by focusing our attention to what matters most in our community.
Khan Academy: Be Early
Khan Academy has a great reputation in providing helpful educational lessons for kindergarten up to college students. Little did they know, Khan Academy also provides life skills lessons that help them transition to adulthood.
Blueland: Touch, Smell, and Taste
We’ve been accustomed to thinking cleaning products are meant to be toxic for it to work. So we’ve sacrificed our safety for the cleanliness of our home. With this campaign, we’re going to change new parents' mindset and introduce the idea that cleaning products should be non-toxic, because it lives in our home.
Airheads: Truth or Dare
Airheads are stupid fun. So we are inviting people to have stupid fun with the stupidest fun game ever: Truth or Dare.
What We Do in the Shadows TV Series: KISTA Bed frame
For all the fans out there who enjoys this mockumentary FX show, What We Do in the Shadows is partnering up with IKEA to give your mundane night lives a taste of what it's like to 'sleep' like a vampire.
Burger King: King's Carriage
Burger King wants to get consumers ages 18-24 to ditch their competitors by using digital coupons. So Burger King is calling on users to battle for the king in this experiential campaign through Waze app that uses digital coupons as a reward system.
Winnebago: Location, Location, Location
Millenials are projected to be the first generation of majority renters-for-life because of impossible housing prices. So we introduce millenials to Winnebago's housing alternatives by trolling ridiculously expensive real estate that gives you zero bang for all that buck.
Discovery Channel: World Trash Directory
"The Story of Plastic" is a movie that will be available for streaming on Discovery Channel on Earth Day, April 21. To promote the movie, discoverychannel.com is turning its website into a World Trash Directory. User can get more info on plastic pollution and download Tico the Browser Extension to learn how to stop it from worsening. People can also use their camera (from the website) and with AR, to detect any plastic nearby.
Social: Tampon Couture
30 states still tax menstrual products as luxury items. So to bring awareness to the period poverty issue, we will treat these items as luxuriously as their tax implies.
Casper Mattress: Dream On with Casper
Casper supports your dreams no matter how old you are. This campaign mainly targets DACA, with extended executions to target working professionals and children.
American Beverage Association: Command Z
In effort to taking care of the environment, American Beverage Association wants every bottle back. So, Command Z is created. This is an initiative that encourage people to do a race to zero waste within their social media.
Climate: Oxy+ Pacifier
People are exposed to climate change only through news and media, not first-hand. This is why it's harder to change their habit and perspective. So I re-designed an existing daily product that better equips the user to the change in climate to let them know that people's lives will get affected, sooner or later. Starting with what matters most: baby products.
The Sill: Plant Parenthood
Plants cannot simply make you happy, but you can find happiness by connecting with your plant and our community. Plant Parenthood is a genuine experience where you can create emotional and personal connection with your plant.
Spotify wants drivers everywhere to ditch their radios and download the Spotify app. So we’ve designed a campaign to change driving culture by downloading Spotify and tuning in to Carchella through your My Daily Drive Playlist.
Lay's: Lay's Gold
Lay's wants to become more relevant as a brand; though the Lay's brand has been around over 80 years, it lacks a clear or strong identity/voice in popular culture. So we decided to dip Lay's in pop culture to give the brand a fresh new personality and make it relevant in a whole new way to consumers.
Stranger Things: Stranger World
The new season of Stranger Things is here. In fact, it is going out of control—the Demogorgon has now reached your world. As you pass by the digital billboard planted in major cities, you'll see yourself in the Upside Down World. To stop Demogorgon from taking over your city, scan the QR code and collect as many Eggos as you can. Dustin, Mike, Will, Nancy, Steve, and the rest of your friends are counting on you.
Amazon: Care Packages
Technology has help us advance, yet, it has blurred our connectedness as a community. Even though we can connect with our family who is 3000 miles away, it is still not enough. So Amazon created Care Packages line so you can send your loved ones the care they didn't know they needed with a click of a button.
What better way to promote #teamcoco other than showing how quirky Conan truly is?
Monster.com, a job portal site, is promoting its feature that other competitors don't have: review and fine-tune your resume (for prospective employee) and job application (for employer) because they know—first impression is everything.