Blueland Soap

We’ve been accustomed to thinking cleaning products are meant to be toxic for it to work. So we’ve sacrificed our safety for the cleanliness of our home. With this campaign, we’re going to change new parents' mindset and introduce the idea that cleaning products should be non-toxic, because it lives in our home.

This integrated campaign will educate new parents that you can touch, smell, and taste our products (just don’t do it on purpose) and still be alive because it’s non-toxic—so they don’t have to worry when their kids start to play with cleaning products like they do all the time.

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