Clean Origin —Valentine’s Day Campaign
OVERVIEW
This campaign inspires the viewer to dream about the old days of denim and diamonds. The era of sparkle studded fantasy of country ballads and jewels for miles.
Minimal and clean, with touches of pink hues and denim folds – this year’s Valentine’s Day campaign tunes our viewer back into the moment they first met... and the moment their heart skipped a beat.
This campaign inspires the viewer to dream about the old days of denim and diamonds. The era of sparkle studded fantasy of country ballads and jewels for miles.
Minimal and clean, with touches of pink hues and denim folds – this year’s Valentine’s Day campaign tunes our viewer back into the moment they first met... and the moment their heart skipped a beat.
TEAM
Janie Marshall
Rhema Gabriela
Hayley Coupon
Laura Fong
Karla Ticas
Timmy Ngo
Jeni Chua
Janie Marshall
Rhema Gabriela
Hayley Coupon
Laura Fong
Karla Ticas
Timmy Ngo
Jeni Chua
SCOPE
Art Direction
Photography
Videography
Web Content
Email
Social
Digital Ads
Product CGI
Art Direction
Photography
Videography
Web Content
Social
Digital Ads
Product CGI
VIDEO ADS: A/B TEST
SOCIAL, EMAIL DESIGN, ADS
In this intimate, flirty season of love, our curated Valentine’s Day gift guide not only list down timely shipped engagement rings for couples who want to tie the knot, but also affordable fine jewelry gifting ideas, featuring our newest collection: The En Rose Pink Heart Diamond Collection.
The rarest of them all, pink diamonds symbolize the blush of new romance, the glow of true devotion, and the tenderness, adoration, and affection of a life in love. Customers will be given a chance to win a pair of En Rose Pink Heart Studs Instagram Giveaway on February 14th.
WEB CONTENT
The above ads will click to our homepage, engagement rings page, and the pink jewelry page.
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